From a very early age I learned to embrace change. I learned that change could be created or it could be an unexpected occurrence.  The more I experienced change, the more I realized that change was simply par for the course. It was apart of living, leading, and growing. Change was multidimensional. It had a purpose, it had meaning, and I learned that if I could prepare, adapt, and then grow from change; I would set myself up for success . 

“Don't get set into one form, adapt it and build your own, and let it grow, be like water. Empty your mind, be formless, shapeless — like water. Now you put water in a cup, it becomes the cup; you put water into a bottle, it becomes the bottle; you put it in a teapot it becomes the teapot. - Bruce Lee”

This quote, a powerful point of reference for me as I embrace change as a professional. Below, I share three ways you can embrace change and drive results in your  business. 


Irrespective of industry, change will present itself at some point. Whether change is driven by technology, people, process, or consumer behavior change will have a direct impact on the success of your business. The best thing to do when change happens is first, acknowledge the change and do not ignore it. We have seen some of the largest brands become obsolete because they chose to ignore change - Blockbuster, hhgregg, Sports Authority, Circuit City to name a few. Once you become privy to change within your industry, acknowledge it internally, and prepare to do something about it. 


Acknowledging change and taking no action is equally as dangerous as ignoring change. Below are ways in which you can start the process of taking action and adapting.

  • Seek to understand the change and its impact
    • Conduct Research & Development
    • Gain Customer Insight
    • Gain Competitive Intelligence

  • Build special teams that will establish and execute
    • New Processes 
    • New Products
    • New Messaging


Once your business has adapted to change, continue to lead the way or in Bruce Lee’s words, “build your own.” Remember, change can be both unexpected or created. Lead the way by creating the change (success) you are seeking.  Your people, clients, and industry will thank you. 

I am willing to embrace change. I prepare. I practice good habits. I build strong foundations. And when change happens, I adjust. Change makes me better. It makes our people better. When you create change you lead the way. When you are lucky enough to face change unexpectedly, it is a welcomed opportunity for growth.

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